Posted at Hartmann Report on Feb. 24, 2023
Are Republicans Facing a Branding Crisis?
The GOP’s deepest brand is white, straight, authoritarian, wealthy & religiously fundamentalist. Their vulnerability is these can be re-cast as bigoted, homophobic, fascistic, greedy & hypocritical…
Institutionally, Republicans know how to brand, or at least did until recently. Democrats don’t appear to, and haven’t for decades.
The result is that Republicans have established a 40-year-long stable and largely consistent brand (at least until recently) while — because Democrats haven’t invested in their own brand — the GOP has also succeeded in branding Democrats.
So, what is branding, how does it work, and why should progressive Democrats take it seriously as soon as possible?