Posted at Hartmann Report on Oct. 6, 2024
Promoting New(t)speak: The Hidden History of the War on Voting
In a pivotal 1996 memo from GOPAC, a Republican non- profit, to Republican politicians and activists distributed by Speaker of the House Newt Gingrich, R-Georgia, the speaker and his colleagues made it clear that the future of the GOP wasn’t going to be in meeting the needs of average Americans; instead, they suggested, it was in talking in a way that would cause people to think the GOP was.
Never again would they blunder into clear and blunt language about their true goals, as David Koch had so disastrously done in 1980.
Titled “Language: A Key Mechanism of Control,” the memo declared, “We believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases.”